You spend a lot of time and money getting people to your landing pages,...
NOW GET THEM TO CONVERT!
No mater where your traffic comes from, a pay per click campaign such as Google Adwords, banner ads or graphics on another site, a link in an email campaign or blog post, your landing page has one job. CONVERT THE PROSPECT!
Converting the prospect can mean one of several things,
- get the visitor to click a link to a page on your site or another site
- get the visitor to buy a product or service
- get the visitor to register for your newsletter, or give you permission to follow up by email, phone, etc.
A Highly Relevant and Optimized Landing Page...
Gets The Job Done!
To optimize your landing page and make it relevant to your specific product or service, I will need to learn about your company or organization.
- Who are you?
- Where are you located?
- What do you do or sell?
I will also need to learn about the products or services you are going to advertise.
- What is the product or service?
- How will it improve the life of someone using it?
- How is it better then your competitors similar product or service?
- What is the cost?
- Why should they do business with you?
This information will help me to build landing pages that focus on what is best for your users. To build highly relevant and optimized landing pages we must put ourselves in your customers shoes. We must closely examine why they have come to your site, and what they expect to find when they get there.
XHTML and CSS Make Changes EASY and
SAVES YOU MONEY!
All of the landing pages I build are created using XHTML and CSS. This ensures two things...
- Changes to your landing page can be made quickly and easily.
- Your landing page will comply with W3C standards today, tomorrow and in the future.
This will save you money!
Test, Analyze, Repeat.
What layout converts best? What should my "Submit" button say? Will this headline convert more visitors than that one?
Why guess. Let your customers tell you what they want. I use A/B and Multivariate Testing, combined with analytic tools, to optimize your landing pages to there fullest potential.
Drop me an email or fill in the form below so that I can show you how to get your business noticed!
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