You spend a lot of time and money getting people to your landing pages,...
NOW GET THEM TO CONVERT!
No mater where your traffic comes from, a pay per click campaign such as Google Adwords, banner ads or graphics on another site, or a link in an email campaign or blog post, your landing page has one job. CONVERT THE PROSPECT!
Converting the prospect can mean one of several things,
- get the visitor to click a link to a page on your site or another site
- get the visitor to buy a product or service
- get the visitor to register for your newsletter, or give you permission to follow up by email, phone, etc.
When I build your landing page, my first question will be... Which of these do you want your landing page to do?
A Highly Relevant and Optimized Landing Page...
Gets The Job Done!
After we decide what you want your landing page to do, I will need to learn about your company or organization.
- Who are you?
- Where are you located?
- What do you do or sell?
I will also need to learn about the products or services you are going to advertise.
- What is the product or service?
- How will it improve the life of someone using it?
- How is it better then your competitors similar product or service?
- What is the cost?
- Why should they do business with you?
This information will help me to build landing pages that focus on what is best for your users. To build highly relevant and optimized landing pages we must put ourselves in your customers shoes. We must closely examine why they have come to your site, and what they expect to find when they get there.